B2B Appointment Setting

Want to dramatically increase your lead conversion rates? Who wouldn’t?

Converting warm leads is one of the most difficult aspects of the marketing process and it takes time, experience and more than a little skill.

Outsourcing your appointment setting to the Royal Leads team will provide you with a ready-made team who can deliver the results you are looking for and deliver them quickly. Book a call with us today.

Our B2B Appointment Setting Services

We will identify the key decision-makers within your target market and set up conversations between you and them.

Highest Converting Leads

Our B2B appointment setters set appointments by first qualifying whether the contact is a realistic prospect for your product or solution.

Qualified Leads

We provide highly qualified leads because we ensure that we understand your company and your marketplace. We take the time to learn exactly with whom you need to speak.

In-Depth Research

Before a single appointment is set, our team of experienced lead generation specialists will take the time to truly understand your brand, your business model, and your growth goals.

Dedicated Staff

Our team aren’t commissioned sales people, so they’ll always focus on the quality of your appointments, not just the quantity. Their focus is your growth.


As well as generating high-quality leads, we’ll also take care of your appointment setting needs.

After all, once we start working with you and nourishing your sales funnel with leads you’ll want your key salespeople to focus solely on building viable relationships with new prospects and closing deals.

b2b lead generation booking calendar
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When it comes to setting B2B sales appointments we’ll ensure the following 4 things:

  • The prospect has sufficient budget to purchase your goods or services.
  • We’ll only set up appointments with decision-makers who have the authority to buy from you.
  • We make sure that the prospect would benefit from what you have to offer.
  • We’ll assess their timescales when they can buy and their buying process.


The team here at Royal Leads are all trained Lead Generation experts who LOVE what they do. We are driven to get results. We will guarantee that each and every appointment is qualified.

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Appointment Setting Case study

Client: Engenera Renewables


In this video, our Founder Phaibion Royal outlines the 4-step cold email campaign that we built for our client and the results that it yielded.

Check out more of our lead generation case studies here.


Please do let us know if you have any questions at all! We will be more than happy to jump on a call and outline how our B2B appointment setting services can help you to achieve your digital growth goals.

Before any sales team can effectively connect with a prospective customer and pitch a company’s products or services, someone has to establish an appointment for both the sales rep and the prospective customer to connect. This is where appointment setting – and an appointment setter – comes in.  

While that basic explanation makes appointment setting sounds rather easy, that is actually far from the truth. Appointment setters have to possess strong communications, interpersonal and persuasive skills in order to be able to successfully take qualified leads and convince them to set aside some of their valuable time to listen to the company’s sales pitch.

Before leads are handed over to the Royal Leads appointment setters they go through a lead qualification process. This process – which we create in complete partnership with you – determines which leads should be prioritized based on a preset criterion that determines their place in the sales pipeline and their readiness – and ability – to buy.

This process also determines just who the lead is and ensures that they are indeed in the position to say yes at the end of your dedicated sales process.

If you had the time to spare no doubt you could make more appointment/sales calls yourself. You, after all, are the person with the most extensive knowledge of the products and services you have to offer. But do you have that kind of time? The answer for most people is no, which is why few businesses ever make as many sales calls as they would like.

Alternately you could hire a new employee to do spend their day setting appointments for you. But to do so you’ll have to take the time place classified ads, sort through CVs, conduct interviews, and, if you do find the right person – or people – you’ll have to pay them a wage regardless of the results they achieve and find a place for them to sit in your office. Do you have the time or budget for that?

The best way to increase your appointments? Outsource your appointment setting to a dedicated team of professionals like the Royal Leads team. Our appointment setters are highly experienced and will represent your brand professionally, boost the number of leads you get and generate more qualified appointments than you could ever imagine doing alone.

Appointment setting is for anyone who has a great product or service to sell but does not have the time to waste hours on the phone talking to or emailing people who are not really interested – or ready – to hear a full sales pitch. In the world of B2B Lead Generation, your prospects – even the hot ones – are every bit as busy as you are. A set appointment guarantees their full attention and wastes nobody’s time.

That’s fine when you’re first starting out, but as your business grows you need to be pulling in more and more ‘warm’ leads. This is a time-consuming and highly skilled process, so outsourcing appointment setting is a great way of keeping your time free for turning all those leads into paying customers.

At Royal Leads, we will book the appointments straight into your calendar. It really is that easy.

A gatekeeper in marketing terms is someone whose role it is to protect a decision-maker from having their valuable time wasted with calls. We specialize in bypassing the gatekeepers and emailing the decision makers directly, enabling us to connect you with the people that matter to your business growth.
This is another marketing term referring to the top level of executives in a business, for example the CEO (Chief Executive Officer), COO (Chief Operating Officer) or CFO (Chief Financial Officer).
Pushing for a sale on a first phone call can come across as too aggressive. We believe that it is important just to engage a prospective lead’s interest first, then arrange a follow-up appointment to talk more specifically about individual business needs.
We recommend sending out a message a day or two after the appointment to thank the person for giving their time and find out if they have any questions arising from the appointment. We would then follow up again within a couple of days to see if the lead is ready to make a decision or move into the next part of your sales process i.e a site meeting, or if they need to talk again to discuss further.

Contact Us. We’d love to hear from you!

If you have any questions, please do get in touch with us! If you’d prefer to speak directly to a consultant, book a call!

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